It is proven that we can hardly hold
our concentration in meetings longer
than 20 minutes. This causes many
businessmeetings to be quite inefficient
since few of the participators
will know what the meeting was really
But if we use several of our senses at
the same time and create emotional
connections through our surroundings
we can help ourselves to remember
a little more. Light, texture, smell
and design are important factors for attaining information.
What we see, hear, touch, taste and
smell immediately communicates
emotions, in a second we are judging
and experiencing things unconciously.
The emotions we get follow us into
the meeting, the restaurant visit or
wherever we go, and affect how we
think and respond to the people we
Cloud is meant to generate positive
associations and memories. Perhaps it
makes us think of a childhood memory
of lying in the grass looking for
shapes in the clouds, or of last years
vacation to the beach.
To be conciously or unconciously reminded
by positive memories creates
positive energy and emotions which
is good for meeting other people -
and good for any kind of business.